Business Growth Thought Leadership
Marketing to Meet Investor Expectations
The goal for every investor is to make money. Making a good investment relies on several factors like market strategy, revenue potential, risk, goals, and more. Here are some insights…
Digital Marketing Primer for Private Equity Firms
As part of a marketing plan, private equity firms need to focus on inbound lead generation as a tool to maximize revenue across all the companies in their portfolio.
5 Marketing Strategies to Drive Business Success in 2023
It is more important than ever for B2B companies to have the organization, tools and information they need to compete for leads and sales.
Are B2B Streaming TV Ads a Waste of Money?
In the age of streaming video content, you can’t avoid CTV (connected ). Nor would you want to because streaming is the conduit to a lot more content. And a…
Craig Group Wins 2023 Platinum & Gold AVA Awards
Craig Group received a platinum and a gold AVA award for FV Recycling and Matroid client work.
5 Marketing Musts for Business Growth Plans in 2023
All indications point to a fair amount of economic uncertainty in the coming months. I think a lot of B-to-B companies, across many industries, are going to retrench in their…
Three Private Equity Trends Shaping 2023 and Beyond
Libby Covington from Craig Group covers private equity trends with Greg Ballard in his podcast "The Adaptive Executive."
Leak vs. Puddle: Understanding and Solving Growth Challenges
Libby Covington from Craig Group recently appeared on the “The Adaptive Executive” podcast with host and CEO of Five C Consulting Greg Ballard. Topics discussed included private equity trends, tracking…
Understand & Optimize Your Customers’ Journey to Conversion
Google’s new data attribution model is a piece of the puzzle
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Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.