Summer Craig on THINK Business: Growth Strategies for PE-Backed Companies
Craig Group CEO Summer Craig was recently a guest on the THINK Business podcast with Jon Dwoskin to discuss growth strategies for private equity-backed companies. Here are some highlights:
Lessons from Climbing Kilimanjaro
Summer shared how her journey to climb Mount Kilimanjaro was not just a physical challenge, but a mental one. The unpredictable conditions, physical endurance, and need to adapt all resonated with her work in scaling businesses. “You have to let go of what you can’t control and focus on the path ahead,” she explained—a mindset essential for entrepreneurs navigating private equity investment.
Selling to Private Equity
Many business owners struggle with the transition from being a founder and business owner and then selling to a private equity partner. Summer noted that selling to private equity isn’t for everyone, but for those ready, it can unlock tremendous growth. “If you have a visceral reaction to losing control, it may not be the right time,” she advised. However, she emphasized that the most successful founders recognize they don’t have all the answers.
Balancing Vision with Execution
Summer highlighted that the ideal private equity investment scenario is when a CEO retains their vision while allowing operational experts to enhance execution. This shift often means bringing in better financial oversight, implementing scalable sales and marketing processes, and leveraging data-driven decision-making.
The Craig Group’s Role in Driving Growth
Craig Group partners with private equity firms at various stages—from due diligence to post-acquisition strategy and implementation. Summer outlined Craig Group’s process, beginning with a gap analysis that identifies quick wins and long-term improvements; a core focus is on creating repeatable and predictable growth systems, especially in sales and marketing.
One major challenge: getting companies to effectively use customer relationship management (CRM) systems. “A CRM should be a tool that helps sales teams, not just a data entry requirement,” Summer emphasized. She underscored the importance of making technology simple and valuable for the users—something Craig Group prioritizes when implementing new systems.
Want More?
Summer and Jon’s conversation was a great reminder that business success depends on preparation, adaptability, and an openness to new perspectives. Navigating challenges with the right approach can make all the difference. The right strategy and mindset are key. Want to hear the whole discussion? See this link.
