Craig Group Catalyst™
Expert Sales and Marketing Management Consulting
We work closely with the management team to build an overarching go-to-market strategy that focuses on revenue generation and return on investment. We focus on your data and your unique customer journey to inform this plan.
Strategic Growth Advisory
We work closely with the management team to build an overarching go-to-market strategy that focuses on revenue generation and return on investment. We focus on your data and your unique customer journey to inform this plan.
Capabilities
Bespoke Market and Buyer Segmentation
TAM/SAM/Share of Market (SOM)
Company positioning/SWOT
Competitive analysis
Ideal Customer Profile
Sales Enablement & Marketing Integration
Sales Cycle Review
Lead hand off review
Referral and Lifetime customer value evaluation
MarTech and SalesTech for Revenue
1st party data strategy and deployment including ABM
Technology selection based on company maturity level
Vendor agnostic with deep subject matter expertise across verticals
We speak your language.
Uniquely tenured with operating experience and board savvy EQ, Craig Group brings a proven track record of helping private-equity-backed companies achieve their growth goals—whether it’s capturing market share or positioning for a successful exit.