Business Growth Resources
Hermes Creative Announces Craig Group as 2023 Gold Winner Award for FV Recycling SEO Campaign
Craig Group, a consulting firm that uses a digital-first approach to develop and execute ROI focused marketing strategies, announced today it is the recipient of a digital marketing award from the Association of Marketing and Communication Professionals (AMCP).
Sales and Pricing Strategies to Drive Value Creation
Craig Group’s Libby Covington recently moderated a panel discussion for the Association of Corporate Growth about sales and pricing strategies. Joining her were Ben Humphreys, senior operating executive at Monomoy Capital Partners; Tracy Burzycki, an operating partner focused on commercial excellence with Apollo Global Management; and Zorian Rotenberg, an operating partner focused on go to…
Marketing to Meet Investor Expectations
The goal for every investor is to make money. Making a good investment relies on several factors like market strategy, revenue potential, risk, goals, and more. Here are some insights into marketing from an investment perspective to help middle market companies think about their approach to growth.
Digital Marketing Primer for Private Equity Firms
As part of a marketing plan, private equity firms need to focus on inbound lead generation as a tool to maximize revenue across all the companies in their portfolio.
5 Marketing Strategies to Drive Business Success in 2023
It is more important than ever for B2B companies to have the organization, tools and information they need to compete for leads and sales.
Are B2B Streaming TV Ads a Waste of Money?
In the age of streaming video content, you can’t avoid CTV (connected ). Nor would you want to because streaming is the conduit to a lot more content. And a lot more advertising opportunities.
Craig Group Wins 2023 Platinum & Gold AVA Awards
Craig Group received a platinum and a gold AVA award for FV Recycling and Matroid client work.
5 Marketing Musts for Business Growth Plans in 2023
All indications point to a fair amount of economic uncertainty in the coming months. I think a lot of B-to-B companies, across many industries, are going to retrench in their spending, and deals will likely be harder to close because more approvals will be required. Still, there are going to be those companies who will…
Three Private Equity Trends Shaping 2023 and Beyond
Libby Covington from Craig Group covers private equity trends with Greg Ballard in his podcast "The Adaptive Executive."