Business Growth Resources
All About Jordan Scott
Craig Group Earns B2B Marketing Accolades at the 2023 Houston BMA Lantern Awards
Cutting Through the Noise to Accelerate Value Creation
The Evolution of B2B Sales and Marketing: Is AI the Future?
In today’s rapidly evolving business landscape, staying ahead of the competition requires constant innovation. One such adoption is Artificial Intelligence, also known as AI, which refers to the ability of machines, particularly computer systems, to imitate and perform tasks that typically require human intelligence. This technology includes a wide range of applications such as expert…
B2B vs. B2C Marketing: Understanding the Key Differences
When focusing on revenue growth in business to business companies, analyzing data to develop and optimize strategies is one of the biggest factors in sales and marketing success. However, the process of evaluating B2B data differs significantly from that of B2C. B2C analysis is often straightforward, focusing on consumer behavior and e-commerce transactions. Unlike B2C,…
Leveraging the Power of Digital Marketing in Health Care
How health care companies – from huge systems down to primary care practices – can launch impactful digital strategies to drive, educate, and engage consumers. There are nearly 1 million health care companies in the U.S., making this industry a competitive marketplace where consumers have the advantage. And top of mind for health care consumers is accessibility,…
Five Strategies for CRO Success
Within the past few years, a new role has gained prominence in the world of private equity-backed companies—the Chief Revenue Officer (CRO). Unlike traditional organizational structures where various groups are responsible for revenue, the CRO takes responsibility for the oversight and coordination of all revenue-related functions. The CRO is hired to be a change agent…
Craig Group Wins at the 37th Annual AMA Houston Crystal Awards
Why You Need to Align Your Strategy with the Buyer’s Journey
Creating a successful go-to-market strategy involves several crucial steps that help define a company’s target market and potential buyers, as well as the differentiators, the competitors and the value that a product or service brings to the market. CEOs of middle market companies know what a GTM strategy is although they may not often use…