Sheldon Owen, Partner at Craig Group, stands out for his ability to lead with vision and deliver results that matter.

His approach of diving into the trenches - while steering companies toward growth - has earned accolades from colleagues and industry leaders. With over 25 years of experience as a CEO, GM, CMO, and Senior Consultant, he’s spearheaded revenue growth, navigated complex market transitions, and built high-performing teams. 

Sheldon’s knack for scaling teams and optimizing performance is what enables companies to surpass revenue targets and lead in competitive industries. He has a unique way of aligning goals with market needs to consistently exceed expectations.

In overseeing global customer relationships with top brands like Microsoft and Starbucks, he managed over $1 billion in ad budgets and achieved $5 billion in ROI. His go-to-market approach, integrating sales, marketing, and customer success, is the blueprint for maximum impact.

Sheldon strategically optimizes full-funnel processes, with experience managing a $100 million P&L. He's skilled at creating strategies to win new customers and leading top-performing SDR teams, consistently beating sales targets across multiple companies.

An adept architect of growth strategies, Sheldon spearheaded performance programs managing over $1 billion in ad budgets, securing $70 million in funding, and creating sustainable business models to enhance revenue and market share. 

Sheldon consistently delivers results for leading SaaS companies. At CMX1, a $300 million global SaaS leader, he partnered with senior executives to revamp and execute integrated GTM strategies, encompassing marketing, branding, and global UVP positioning. 

At CA, Inc., a $14 billion SaaS company acquired by Broadcom, Sheldon led marketing and GTM initiatives in the Western U.S., cementing a reputation for results-driven leadership.

Sheldon also guided global hedge funds and investment firms on advertising trends across platforms like Facebook, Instagram, Twitter, Google, LinkedIn, and Pinterest. 

At Craig Group, Sheldon will continue applying this deep industry knowledge to seize opportunities in fast-changing environments.