Brian Gustason is a seasoned Operating Executive and Sales Strategist with extensive private equity, B2B sales leadership, and revenue-growth consulting experience. With a track record of success in driving EBITDA growth and transformation, Brian has demonstrated expertise in crafting innovative solutions and orchestrating impactful change across diverse PE-backed companies.

Brian has led the development of a multi-factor acquisition-prioritization tool, empowering private equity-backed companies to make strategic acquisition decisions with precision. His facilitation of strategic planning discussions with the Board of Directors and adeptness in client profitability-segmentation analyses underscore his ability to enhance strategic focus and drive profitable growth.

Also, Brian has experience with transformative projects, including client profitability-segmentation analyses supporting price increases for B2B firms, EBITDA improvement analysis and workstream development, leading sales process evaluation & redesign, sales playbook development, training and change management for sales/marketing teams, developing cross-sell/upsell strategies, processes, training and change management programs, and coaching sales leadership teams on sales forecasting & improving sales conversion rates.

In B2B Executive & Sales Leadership roles, Brian exhibited exemplary leadership, overseeing diverse sales teams and driving exponential growth. His strategic vision manifested in collaborative sales and marketing initiatives, internal role redesigns, and the incorporation of various sales methodologies into client training programs, resulting in enhanced sales effectiveness and revenue generation.

Brian holds a BS in Economics from The Wharton School, University of Pennsylvania, and an MBA from Oxford University (UK). Additionally, Brian is a Certified Revenue Architect (Winning By Design) as well as a Certified Board Director (NACD.US).