Marcom Awards and Lantern Awards Announce Craig Group As Award Winners

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Craig Group uses a digital-first approach to develop and execute ROI focused marketing strategies, as 2022 MarCom Awards Gold Award winner in the Digital Media | Web Element category.

Craig Group, a consulting firm that uses a digital-first approach to develop and execute ROI focused marketing strategies, announced today it is the recipient of prestigious marketing awards from two industry-leading associations including the international 2022 MarCom Awards and the Houston Business Marketing (BMA) Alliance’s Lantern Awards.

Craig Group is a 2022 MarCom Awards Gold Award winner in the Digital Media | Web Element category for the landing pages the firm created for Palo Alto-based advanced AI computer vision company Matroid. The Houston BMA Alliance awarded Craig Group with two 2022 Lantern Awards of Texas, including an Award of Excellence for the Matroid landing pages and a Lantern Award for its comprehensive SEO campaign for Industrial & Commercial Waste Recycling company FV Recycling to increase web traffic and to bring in new traffic from specific geographic areas.

Craig Group’s campaign goal for Matroid was to drive conversions while the company’s new website was being developed, with users arriving on site via digital marketing platforms. Four different landing pages for the company featured a form that tied into the Customer Relationship Management (CRM) system for the Matroid sales team. Key Performance Indicators (KPI) tracked were leads from completed forms.

Based on Return on Ad Spend (ROAS) goals set with Matroid prior to campaign launch, Craig Group was able to deliver an ROAS 12x larger than Matroid’s total digital marketing investment. The digital marketing efforts through Craig Group have continued to maintain a cost-per-lead (CPL) 20% below benchmark.

For FV Recycling’s SEO campaign, those KPI’s that would indicate improved SEO performance included organic search impressions, organic clicks, keyword rank improvements, and increase in organic conversions.

The campaign delivered page one Google results for 85 branded and non-branded phrases, as well as an initial increase in organic traffic of more than 100% and a 150% increase in organic conversions.

MarCom is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), a 27-year-old international organization consisting of several thousand creative professionals. The MarCom Awards, an international creative competition for marketing and communication professionals, honors outstanding national or international achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs.

The Houston BMA Lantern Awards recognizes top-quality creative and strategic business-to-business communications in Texas. A panel of B2B marketing professionals from BMA chapters nationwide judged the 2022 Lantern Awards. The judge’s scores for each Lantern entry were tallied into a total cumulative score, which is used to determine winners of Lantern Awards and Awards of Excellence.

“We were honored to be recognized among our industry peers at this year’s MarCom and Lantern Awards,” said Craig Group Founder and President Summer Craig. “Working with both Matroid and FV Recycling continues to be a privilege, and we were pleased to be able to deliver outstanding results for both of them.”

About Craig Group

With extensive senior-level experience, Craig Group is an award winning consulting group that specializes in marketing strategy and go-to-market execution. Focusing on private equity backed portfolio companies, our proactive approach to producing and implementing a high-performing plan for revenue growth is a company hallmark. Combining a digital-first approach with real-world expertise and dynamic partnerships, we move and scale quickly, flexing to fit your unique needs to help you achieve your revenue goals. To learn more about the services Craig Group offers, visit https://craigmarketinggroup.com

About Matroid

Matroid makes computer vision simple and is designed to empower industry experts with the latest in machine-learning technology. Matroid’s computer vision helps companies detect their most challenging defects, objects or people, their actions, and events. Users have an easy-to-use studio to build, test, deploy, and manage computer vision detectors (models). The detectors can be built for any camera technology that provides images, video, or live streams. Matroid can be deployed in the cloud, on-premises, or edge. Matroid can monitor or search visual based data, providing data analytics and video playback of the detections. Customers use Matroid in manufacturing, security, healthcare, and more, for quality control, safety, process improvement, and more. Learn more at https://www.matroid.com/

About FV Recycling

FV Recycling is an Industrial & Commercial waste recycling company that offers a comprehensive suite of services and custom programs to meet waste and recycling requirements. Services include on-site audits; bale route hauling and trailer services; sale, lease and repair of balers; and the transport and brokerage of recyclable materials. In addition, they provide timely, transparent reports that document program metrics, including pickup history, amount of waste handled and financial data. Find out more at: https://www.fvrecycling.com/.