Thought Leadership
Five Strategies for CRO Success
Within the past few years, a new role has gained prominence in the world of private equity-backed companies—the Chief Revenue Officer (CRO). Unlike traditional organizational structures where various groups are responsible for revenue, the CRO takes responsibility for the oversight and coordination of all revenue-related functions. The CRO is hired to be a change agent…
Read MoreCraig Group Wins at the 37th Annual AMA Houston Crystal Awards
Craig Group, a consulting firm that uses a digital-first approach to develop and execute ROI focused marketing strategies, announced today it is the recipient…Read More
Hermes Creative Announces Craig Group as 2023 Gold Winner Award for FV Recycling SEO Campaign
Craig Group, a consulting firm that uses a digital-first approach to develop and execute ROI focused marketing strategies, announced today it is the recipient…Read More
Sales and Pricing Strategies to Drive Value Creation
Craig Group’s Libby Covington recently moderated a panel discussion for the Association of Corporate Growth about sales and pricing strategies. Joining her were Ben…Read More
Marketing to Meet Investor Expectations
The goal for every investor is to make money. Making a good investment relies on several factors like market strategy, revenue potential, risk, goals,…Read More
Digital Marketing Primer for Private Equity Firms
As part of a marketing plan, private equity firms need to focus on inbound lead generation as a tool to maximize revenue across all…Read More
5 Marketing Strategies to Drive Business Success in 2023
It is more important than ever for B2B companies to have the organization, tools and information they need to compete for leads and sales.Read More
Are B2B Streaming TV Ads a Waste of Money?
In the age of streaming video content, you can’t avoid CTV (connected ). Nor would you want to because streaming is the conduit to…Read More
Craig Group Wins 2023 Platinum & Gold AVA Awards
Craig Group received a platinum and a gold AVA award for FV Recycling and Matroid client work.Read More
5 Marketing Musts for Business Growth Plans in 2023
All indications point to a fair amount of economic uncertainty in the coming months. I think a lot of B-to-B companies, across many industries, are going to retrench in their spending, and deals will likely be harder to close because more approvals will be required. Still, there are going to be those companies who will…
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