Thought Leadership Archives - Page 2 of 4

Back to the Future: Employing the Best in Old and New B2B Marketing Channels

By Craig Group | April 2, 2024 |

Businesses face ongoing decisions about strategy and go-to-market tactics. Both old and new B2B marketing channels can be effective.Read More

The Missing Element of Go-to-Market Strategy

By Craig Group | March 11, 2024 |

To be truly competitive in the B2B landscape, companies need to think beyond superficial segmentation and messaging.Read More

Navigating the Pitfalls: Understanding Why CROs Often Fail Within Their First 18 Months

By Craig Group | February 27, 2024 |

Without a Solid Marketing Foundation and Strategy, CROs Face Challenges in Implementing Sales and Marketing.Read More

How to Boost Conversion Rates for B2B Sales Leads

By Craig Group | February 23, 2024 |

Effectively transferring leads from marketing to sales is a non-negotiable element for B2B businesses seeking successful conversions.Read More

Best Practices in Board Reporting KPIs

By Summer Craig | January 16, 2024 |

Without effective sales and marketing board reporting, companies lack a clear roadmap for adjusting their strategy and go-to-market plans. Here's what the C-suite should…Read More

4 Key Revenue Growth Strategies to Boost Profitability

By Summer Craig | January 9, 2024 |

Navigating the complexities of the current private equity deal market requires a strategic mindset. It's about ensuring that every move contributes to the bottom…Read More

Craig Group Earns B2B Marketing Accolades at the 2023 Houston BMA Lantern Awards

By Craig Group | November 21, 2023 |

Craig Group, a leading revenue growth advisor for middle-market, PE-backed portfolio companies, announces its success at the 2023 HBMA's Lantern Awards.Read More

Cutting Through the Noise to Accelerate Value Creation

By Craig Group | October 10, 2023 |

As part of ACG’s Operators' Summit, Craig Group’s Libby Covington led a session titled ‘Cutting Through the Noise.’Read More

The Evolution of B2B Sales and Marketing: Is AI the Future?

By Craig Group | October 2, 2023 |

In today’s rapidly evolving business landscape, staying ahead of the competition requires constant innovation. One such adoption is Artificial Intelligence, also known as AI, which refers to the ability of machines, particularly computer systems, to imitate and perform tasks that typically require human intelligence. This technology includes a wide range of applications such as expert…

B2B vs. B2C Marketing: Understanding the Key Differences

By Craig Group | September 20, 2023 |

When focusing on revenue growth in business to business companies, analyzing data to develop and optimize strategies is one of the biggest factors in sales and marketing success. However, the process of evaluating B2B data differs significantly from that of B2C. B2C analysis is often straightforward, focusing on consumer behavior and e-commerce transactions. Unlike B2C,…