Press
Why You Need to Align Your Strategy with the Buyer’s Journey
Creating a successful go-to-market strategy involves several crucial steps that help define a company’s target market and potential buyers, as well as the differentiators, the competitors and the value that a product or service brings to the market. CEOs of middle market companies know what a GTM strategy is although they may not often use…
Read MoreMeasuring Wrong Metrics: Why Marketing Becomes the First Cut
Any job involves putting yourself out there and taking risks. In marketing, where practitioners move between art and science, this is especially true.Read More
How Private Equity Firms Use Digital Marketing For Growth
Firms are scaling up more quickly to grow their portfolio companies. For this, they are turning to digital marketing and demanding generation.Read More
Marketing from an Investor’s Perspective
Just what do investors want to see from a startup with regards to the company’s marketing? Libby Covington weighs in.Read More