Press
Summer Craig on Capitalist Culture podcast: Driving Growth for Private Equity Portfolio Companies
Craig Group Welcomes Partner Brian Gustason
Insights from Summer Craig on Private Equity and Value Creation: The Deal Scout Podcast
Craig Group Welcomes New Partner Ajay Joshi
Family and Business: A Blueprint for Managing Both | Summer Craig on Women Leaders Association Podcast
ACG’s Growth Summit: Optimizing the Sales Engine
Driving Organic Growth: Proven Strategies for Success
CEO Spotlight on Summer Craig in CEOWORLD: Fueling Middle-Market Growth
Leveraging the Power of Digital Marketing in Health Care
How health care companies – from huge systems down to primary care practices – can launch impactful digital strategies to drive, educate, and engage consumers. There are nearly 1 million health care companies in the U.S., making this industry a competitive marketplace where consumers have the advantage. And top of mind for health care consumers is accessibility,…
Read MoreWhy You Need to Align Your Strategy with the Buyer’s Journey
Creating a successful go-to-market strategy involves several crucial steps that help define a company’s target market and potential buyers, as well as the differentiators, the competitors and the value that a product or service brings to the market. CEOs of middle market companies know what a GTM strategy is although they may not often use…
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