Inspiring looks, clicks and leads.
Comprehensive SEO campaign delivers in a big way.
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![fv-recycling-2020-12 FV Recycling Client Case Study](https://craigmarketinggroup.com/wp-content/uploads/2023/09/fv-recycling-2020-12.jpg)
Challenge
Mississippi-based FV Recycling provides commercial recycling services to a range of businesses in eight states. In a fiercely competitive market, the company needed to boost web traffic and generate leads. So they turned to Craig Group for some strategic SEO.
Solution
We improved on-site and off-site linking, while optimizing their content with a broader range of relevant phrases better suited to Google’s natural language AI. We created new, geographically relevant pages with everything indexed for search recognition. We also optimized and categorized meta content to improve Google properties. Finally, to complement our organic SEO efforts, we launched a paid search campaign.
Results
In just nine months, FV Recycling surpassed its expectations, reaching more people and generating more clicks. Eighty-five branded and non-branded phrases now delivered page-one Google results.