Craig Group Wins 2023 Platinum & Gold AVA Awards
Craig Group, a consulting firm that uses a digital-first approach to develop and execute ROI focused marketing strategies, announced today it is the recipient of two digital marketing awards from the Association of Marketing and Communication Professionals (AMCP).
Craig Group is a 2023 AVA Digital Platinum Award winner in the Digital Marketing | SEO Campaign category for its comprehensive SEO campaign for Industrial & Commercial Waste Recycling company FV Recycling to increase web traffic and to bring in new traffic from specific geographic areas. Craig Group also won a 2023 AVA Gold Award in the Web Element | Landing Page category for the landing pages the firm created for Palo Alto-based advanced AI computer vision company Matroid.
“Effective digital communication is what drives revenue and success for companies now and we are honored to have our campaigns recognized at this year’s AVA Digital Awards,” said Craig Group Founder and President Summer Craig. “Working with both Matroid and FV Recycling continues to be a privilege, and we were pleased to be able to deliver outstanding results for both of them.”
For FV Recycling’s SEO campaign, Key Performance Indicators (KPI) that demonstrated improved SEO performance included organic search impressions, organic clicks, keyword rank improvements, and increase in organic conversions.
The campaign delivered page one Google results for 85 branded and non-branded phrases, as well as an initial increase in organic traffic of more than 100% and a 150% increase in organic conversions.
With Matroid, the campaign goal was to drive conversions while the company’s new website was being developed, with users arriving on site via digital marketing platforms. Four different landing pages for the company featured a form that tied into the Customer Relationship Management (CRM) system for the Matroid sales team. Key KPIs tracked were leads from completed forms.
Based on Return on Ad Spend (ROAS) goals set with Matroid prior to campaign launch, Craig Group was able to deliver an ROAS 12x larger than Matroid’s total digital marketing investment. The digital marketing efforts through Craig Group have continued to maintain a cost-per-lead (CPL) 20% below benchmark.
AVA Digital recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communication.
The AVA Digital Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand production, marketing, communication, advertising, public relations, and freelance professionals. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
In 2022, Craig Group was awarded the MarCom Awards Gold Award winner in the Digital Media | Web Element category by the AMCP for landing pages it created for the advanced AI computer vision company.
ABOUT CRAIG GROUP
With extensive senior-level experience, Craig Group is an award winning consulting group that specializes in marketing strategy and go-to-market execution. Focusing on private equity backed portfolio companies, our proactive approach to producing and implementing a high-performing plan for revenue growth is a company hallmark. Combining a digital-first approach with real-world expertise and dynamic partnerships, we move and scale quickly, flexing to fit your unique needs to help you achieve your revenue goals. To learn more about the services Craig Group offers, visit https://craigmarketinggroup.com
ABOUT MATROID
Matroid makes computer vision simple and is designed to empower industry experts with the latest in machine-learning technology. Matroid’s computer vision helps companies detect their most challenging defects, objects or people, their actions, and events. Users have an easy-to-use studio to build, test, deploy, and manage computer vision detectors (models). The detectors can be built for any camera technology that provides images, video, or live streams. Matroid can be deployed in the cloud, on-premises, or edge. Matroid can monitor or search visual based data, providing data analytics and video playback of the detections. Customers use Matroid in manufacturing, security, healthcare, and more, for quality control, safety, process improvement, and more. Learn more at https://www.matroid.com/
ABOUT FV RECYCLING
FV Recycling is an Industrial & Commercial waste recycling company that offers a comprehensive suite of services and custom programs to meet waste and recycling requirements. Services include on-site audits; bale route hauling and trailer services; sale, lease and repair of balers; and the transport and brokerage of recyclable materials. In addition, they provide timely, transparent reports that document program metrics, including pickup history, amount of waste handled and financial data. Find out more at: https://www.fvrecycling.com/.