Posts by Craig Group
Measuring Wrong Metrics: Why Marketing Becomes the First Cut
Any job involves putting yourself out there and taking risks. In marketing, where practitioners move between art and science, this is especially true.Read More
What Makes A Good Sales Lead?
With digital marketing rising, the way companies find buyers may change but the basics of what forms a good lead remain the same.Read More
How Private Equity Firms Use Digital Marketing For Growth
Firms are scaling up more quickly to grow their portfolio companies. For this, they are turning to digital marketing and demanding generation.Read More
The Top 3 Things Every B2B Marketer Needs to Do for Success
During a recent LinkedIn Live stream, Summer Craig and Libby Covington from Craig Group talked the dos and don'ts of B2B marketing.Read More
Specialized Company’s Intelligent Sales Funnel for Growth
Craig Group helped computer vision company Matroid identify and appeal to the industries best suited for their unique productRead More
SEO & SEM Strategies to Grow Your Online Presence & Traffic
So you want to boost your website’s authority and build organic traffic that hits target audiences. But how to do that?Read More
How a Growth-Focused Business Supersized Their Impact
Craig Group’s leadership enabled a leading provider of ABA services to reach more families living with autismRead More
Craig Group Wins Three 2022 AMA Crystal Awards For Outstanding Billboard, Political Marketing Campaign And Corporate Citizenship
With More Than 150 Finalists in the 36th Annual Awards,Craig Group projects for Katy ISD & the HHIC Showcased Measurable Marketing Results & Creativity Read More
Marketing from an Investor’s Perspective
Just what do investors want to see from a startup with regards to the company’s marketing? Libby Covington weighs in.Read More
A Boost For Mental Health: Promoting The Houston Hope Line
Craig Croup partnered with the Hope and Healing Center & Institute to increase both the call volume and awareness of the Houston Hope Line.Read More