Craig Group, Author at Craig Group

Cutting Through the Noise to Accelerate Value Creation

By Craig Group | October 10, 2023 |

As part of ACG’s Operators' Summit, Craig Group’s Libby Covington led a session titled ‘Cutting Through the Noise.’Read More

The Evolution of B2B Sales and Marketing: Is AI the Future?

By Craig Group | October 2, 2023 |

In today’s rapidly evolving business landscape, staying ahead of the competition requires constant innovation. One such adoption is Artificial Intelligence, also known as AI, which refers to the ability of machines, particularly computer systems, to imitate and perform tasks that typically require human intelligence. This technology includes a wide range of applications such as expert…

B2B vs. B2C Marketing: Understanding the Key Differences

By Craig Group | September 20, 2023 |

When focusing on revenue growth in business to business companies, analyzing data to develop and optimize strategies is one of the biggest factors in sales and marketing success. However, the process of evaluating B2B data differs significantly from that of B2C. B2C analysis is often straightforward, focusing on consumer behavior and e-commerce transactions. Unlike B2C,…

Leveraging the Power of Digital Marketing in Health Care

By Craig Group | September 2, 2023 |

How health care companies – from huge systems down to primary care practices – can launch impactful digital strategies to drive, educate, and engage consumers. There are nearly 1 million health care companies in the U.S., making this industry a competitive marketplace where consumers have the advantage. And top of mind for health care consumers is accessibility,…

Five Strategies for CRO Success

By Craig Group | August 18, 2023 |

Craig Group remote digital marketing work at home

Within the past few years, a new role has gained prominence in the world of private equity-backed companies—the Chief Revenue Officer (CRO). Unlike traditional organizational structures where various groups are responsible for revenue, the CRO takes responsibility for the oversight and coordination of all revenue-related functions. The CRO is hired to be a change agent…

Craig Group Wins at the 37th Annual AMA Houston Crystal Awards

By Craig Group | June 12, 2023 |

Craig Group, a consulting firm that uses a digital-first approach to develop and execute ROI focused marketing strategies, announced today it is the recipient…Read More

Why You Need to Align Your Strategy with the Buyer’s Journey

By Craig Group | May 24, 2023 |

Creating a successful go-to-market strategy involves several crucial steps that help define a company’s target market and potential buyers, as well as the differentiators, the competitors and the value that a product or service brings to the market. CEOs of middle market companies know what a GTM strategy is although they may not often use…